diff --git a/datadog_checks_dev/datadog_checks/dev/tooling/commands/release/make.py b/datadog_checks_dev/datadog_checks/dev/tooling/commands/release/make.py
index e50a4d5c3bd64..b8a09cf398558 100644
--- a/datadog_checks_dev/datadog_checks/dev/tooling/commands/release/make.py
+++ b/datadog_checks_dev/datadog_checks/dev/tooling/commands/release/make.py
@@ -23,8 +23,9 @@
 @click.option('--skip-sign', is_flag=True, help='Skip the signing of release metadata')
 @click.option('--sign-only', is_flag=True, help='Only sign release metadata')
 @click.option('--exclude', help='Comma-separated list of checks to skip')
+@click.option('--allow-master', is_flag=True, help='Allow ddev to commit directly to master. Forbidden for core.')
 @click.pass_context
-def make(ctx, checks, version, initial_release, skip_sign, sign_only, exclude):
+def make(ctx, checks, version, initial_release, skip_sign, sign_only, exclude, allow_master):
     """Perform a set of operations needed to release checks:
 
     \b
@@ -52,10 +53,6 @@ def make(ctx, checks, version, initial_release, skip_sign, sign_only, exclude):
             if check not in valid_checks:
                 abort(f'Check `{check}` is not an Agent-based Integration')
 
-    # don't run the task on the master branch
-    if get_current_branch() == 'master':
-        abort('Please create a release branch, you do not want to commit to master directly.')
-
     if releasing_all:
         if version:
             abort('You cannot bump every check to the same version')
@@ -74,6 +71,9 @@ def make(ctx, checks, version, initial_release, skip_sign, sign_only, exclude):
     repo_choice = ctx.obj['repo_choice']
     core_workflow = repo_choice == 'core'
 
+    if get_current_branch() == 'master' and (core_workflow or not allow_master):
+        abort('Please create a release branch, you do not want to commit to master directly.')
+
     # Signing is done by a pipeline in a separate commit
     if not core_workflow and not sign_only:
         skip_sign = True