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How Prebid on AMP Works |
How Prebid on AMP Works |
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yeah |
dev_docs |
prebid-amp |
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This page has information about how Prebid works with AMP to show Prebid ads on AMP pages.
The diagram below shows how the pieces fit together:
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AMP runtime calls Prebid Server URL, including macros.
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Prebid Server retrieves demand partner configuration.
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Prebid Server sends bid requests to demand partners and caches bid responses.
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Prebid Server responds to AMP runtime with key-value targeting.
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AMP Network constructs ad request URL and Prebid creative is served.
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Creative content is retrieved from cache and renders.
- Show Prebid Ads on AMP Pages (Developers)
- Setting up Prebid for AMP in DFP (Ad Ops)