diff --git a/Makefile.in b/Makefile.in
index dc595498cfcde..e7205bf89d958 100644
--- a/Makefile.in
+++ b/Makefile.in
@@ -124,17 +124,21 @@ recurse_pre-export:: install-manifests
 binaries::
 	@$(MAKE) install-manifests install_manifests=dist/include
 
+ifdef BUILD_VERBOSE_LOG
+verbose_flag = -v
+endif
+
 # Host binaries are not produced for macOS consumers: that is, there's
 # no macOS-hosted job to produce them at this time.  Therefore we
 # enable --host-bins only for automation builds, which only require Linux and
 # Windows host binaries.
 recurse_artifact:
-	$(topsrcdir)/mach --log-no-times artifact install$(if $(MOZ_ARTIFACT_BUILD_SYMBOLS), --symbols$(addprefix =,$(filter full,$(MOZ_ARTIFACT_BUILD_SYMBOLS))))$(if $(MOZ_AUTOMATION), --host-bins)
+	$(topsrcdir)/mach --log-no-times artifact install$(if $(MOZ_ARTIFACT_BUILD_SYMBOLS), --symbols$(addprefix =,$(filter full,$(MOZ_ARTIFACT_BUILD_SYMBOLS))))$(if $(MOZ_AUTOMATION), --host-bins) $(verbose_flag)
 
 ifdef MOZ_EME_WIN32_ARTIFACT
 recurse_win32-artifact:
 	rm -rf $(DIST)/i686
-	$(topsrcdir)/mach --log-no-times artifact install --job $(if $(MOZ_PGO),win32-pgo,win32-opt) --no-tests --distdir $(DIST)/i686
+	$(topsrcdir)/mach --log-no-times artifact install --job $(if $(MOZ_PGO),win32-pgo,win32-opt) --no-tests --distdir $(DIST)/i686 $(verbose_flag)
 	mv $(DIST)/i686/bin/* $(DIST)/i686
 endif