diff --git a/src/helpers/attribute-utils.ts b/src/helpers/attribute-utils.ts
index 782ab802..a1ccb192 100644
--- a/src/helpers/attribute-utils.ts
+++ b/src/helpers/attribute-utils.ts
@@ -50,3 +50,98 @@ export const setAttributeBySelector = (
         logMessage(source, `Failed to set [${attribute}="${value}"] to each of selected elements.`);
     }
 };
+
+export type ParsedAttributePair = {
+    name: string;
+    value: string;
+};
+
+/**
+ * Parses attribute pairs string into an array of objects with name and value properties.
+ *
+ * @param input Attribute pairs string.
+ *
+ * @returns Array of objects with name and value properties.
+ * @throws Error if input is invalid.
+ */
+export const parseAttributePairs = (input: string): ParsedAttributePair[] => {
+    if (!input) {
+        return [];
+    }
+
+    const NAME_VALUE_SEPARATOR = '=';
+    const PAIRS_SEPARATOR = ' ';
+    const SINGLE_QUOTE = "'";
+    const DOUBLE_QUOTE = '"';
+    const BACKSLASH = '\\';
+
+    const pairs = [];
+
+    for (let i = 0; i < input.length; i += 1) {
+        let name = '';
+        let value = '';
+
+        // collect the name
+        while (i < input.length
+            && input[i] !== NAME_VALUE_SEPARATOR
+            && input[i] !== PAIRS_SEPARATOR) {
+            name += input[i];
+            i += 1;
+        }
+
+        if (i < input.length && input[i] === NAME_VALUE_SEPARATOR) {
+            // skip the '='
+            i += 1;
+
+            let quote = null;
+            if (input[i] === SINGLE_QUOTE || input[i] === DOUBLE_QUOTE) {
+                quote = input[i];
+                // Skip the opening quote
+                i += 1;
+                for (; i < input.length; i += 1) {
+                    if (input[i] === quote) {
+                        if (input[i - 1] === BACKSLASH) {
+                            // remove the backslash and save the quote to the value
+                            value = `${value.slice(0, -1)}${quote}`;
+                        } else {
+                            // Skip the closing quote
+                            i += 1;
+                            quote = null;
+                            break;
+                        }
+                    } else {
+                        value += input[i];
+                    }
+                }
+                if (quote !== null) {
+                    throw new Error(`Unbalanced quote for attribute value: '${input}'`);
+                }
+            } else {
+                throw new Error(`Attribute value should be quoted: "${input.slice(i)}"`);
+            }
+        }
+
+        name = name.trim();
+        value = value.trim();
+
+        if (!name) {
+            if (!value) {
+                // skip multiple spaces between pairs, e.g.
+                // 'name1="value1"  name2="value2"'
+                continue;
+            }
+            throw new Error(`Attribute name before '=' should be specified: '${input}'`);
+        }
+
+        pairs.push({
+            name,
+            value,
+        });
+
+        if (input[i] && input[i] !== PAIRS_SEPARATOR) {
+            throw new Error(`No space before attribute: '${input.slice(i)}'`);
+        }
+    }
+
+    return pairs;
+};
diff --git a/tests/helpers/attribute-utils.spec.js b/tests/helpers/attribute-utils.spec.js
new file mode 100644
index 00000000..a80142d4
--- /dev/null
+++ b/tests/helpers/attribute-utils.spec.js
@@ -0,0 +1,153 @@
+import { parseAttributePairs } from '../../src/helpers';
+
+describe('parseAttributePairs', () => {
+    describe('valid input', () => {
+        const testCases = [
+            {
+                actual: '',
+                expected: [],
+            },
+            {
+                actual: 'test',
+                expected: [{
+                    name: 'test',
+                    value: '',
+                }],
+            },
+            {
+                actual: 'empty=""',
+                expected: [{
+                    name: 'empty',
+                    value: '',
+                }],
+            },
+            {
+                actual: 'equal-sign="="',
+                expected: [{
+                    name: 'equal-sign',
+                    value: '=',
+                }],
+            },
+            {
+                actual: 'name1="value1"',
+                expected: [{
+                    name: 'name1',
+                    value: 'value1',
+                }],
+            },
+            {
+                actual: 'test="escaped\\"quote"',
+                expected: [{
+                    name: 'test',
+                    value: 'escaped"quote',
+                }],
+            },
+            {
+                actual: 'test2="escaped-quote\\" and space"',
+                expected: [{
+                    name: 'test2',
+                    value: 'escaped-quote" and space',
+                }],
+            },
+            {
+                actual: 'n1="v1" n2="v2"',
+                expected: [
+                    {
+                        name: 'n1',
+                        value: 'v1',
+                    },
+                    {
+                        name: 'n2',
+                        value: 'v2',
+                    },
+                ],
+            },
+            {
+                // multiple spaces between attributes are skipped
+                actual: 'test1  test2',
+                expected: [
+                    {
+                        name: 'test1',
+                        value: '',
+                    },
+                    {
+                        name: 'test2',
+                        value: '',
+                    },
+                ],
+            },
+            {
+                actual: 'name1="has space" name2="noSpace"',
+                expected: [
+                    {
+                        name: 'name1',
+                        value: 'has space',
+                    },
+                    {
+                        name: 'name2',
+                        value: 'noSpace',
+                    },
+                ],
+            },
+            {
+                // eslint-disable-next-line max-len
+                actual: 'class="adsbygoogle adsbygoogle-noablate" data-adsbygoogle-status="done" data-ad-status="filled" style="top: 0 !important;"',
+                expected: [
+                    {
+                        name: 'class',
+                        value: 'adsbygoogle adsbygoogle-noablate',
+                    },
+                    {
+                        name: 'data-adsbygoogle-status',
+                        value: 'done',
+                    },
+                    {
+                        name: 'data-ad-status',
+                        value: 'filled',
+                    },
+                    {
+                        name: 'style',
+                        value: 'top: 0 !important;',
+                    },
+                ],
+            },
+        ];
+        test.each(testCases)('$actual', ({ actual, expected }) => {
+            expect(parseAttributePairs(actual)).toStrictEqual(expected);
+        });
+    });
+
+    describe('invalid input', () => {
+        const testCases = [
+            {
+                actual: 'name1=value1',
+                expected: 'Attribute value should be quoted: "value1"',
+            },
+            {
+                actual: 'name1="value1"  ="value2"',
+                expected: "Attribute name before '=' should be specified: 'name1=\"value1\"  =\"value2\"'",
+            },
+            {
+                actual: 'name1="value1"name2="value2"',
+                expected: 'No space before attribute: \'name2="value2"\'',
+            },
+            {
+                actual: 'test="non-escaped"quote"',
+                // non-escaped quote in the value causes value collection to finish on it
+                // so the following string part is treated as a new attribute
+                expected: 'No space before attribute: \'quote"\'',
+            },
+            {
+                actual: 'name1="',
+                expected: 'Unbalanced quote for attribute value: \'name1="\'',
+            },
+            {
+                actual: 'name1="value1',
+                expected: 'Unbalanced quote for attribute value: \'name1="value1\'',
+            },
+        ];
+        test.each(testCases)('$actual', ({ actual, expected }) => {
+            expect(() => parseAttributePairs(actual)).toThrow(expected);
+        });
+    });
+});